Both BioWare and EA have been criticized for questionable business practices over the release of Mass Effect 3: From Ashes as paid DLC on the same date as the base game's launch and the casting of Jessica Chobot, a video game media personality who was affiliated with video game journalist websites IGN and G4TV at the time, as non-player character Diana Allers. The initial announcement of the development of add-on content to amend the ending as well as the subsequent release of Extended Cut sparked debates over the treatment of video games as art and whether BioWare should have to alter their vision of the work in response to external pressure, regardless of its quality. On June 26, 2012, developers released an Extended Cut as downloadable content (DLC) intended to clarify the endings and remedy fan concerns.

Its ending was poorly received by players who felt that it did not meet their expectations. Upon its release Mafor the PlayStation 3, Xbox 360, and Microsoft Windows, Mass Effect 3 generated controversy. Mass Effect 3 is an action role-playing video game and the third installment of the Mass Effect video game series, developed by BioWare and published by Electronic Arts (EA).

About the 2012 Electronic Arts video game